The 7 Essential Pictures To Grow Your Business Website

Having pictures of everyone in a leadership role is important to having a complete website. A short bio and list of accomplishments, along with why you are passionate about what you do goes a long way. This also helps to put a human face on your business and customers can begin to form a personal connection with you.

When people are researching a business, learning about the leadership can go a long way toward helping them make a buying decision. It also sets you apart from your competition that may not be showing of their experience as well as you are.

If your business is involved in the local community, you should have a special part of your website detailing it. Many customers have a strong preference for businesses that are active in the community. Use pictures of your involvement in community service activities that show your business gives back.

Additionally, if you are a part of a trade organization or association, they will likely have badges or images that you can use on your website to identify yourself. These are usually in the resources section of their website. Potential customers see this as an extra form of credibility and professionalism.

We want to emphasize how you must give the customer as much knowledge about the process of your business as possible. How often do you walk into a business and aren’t sure what to expect on the first visit? It happens to all of us, and can cause just a tiny amount of anxiety, which negatively impacts the customer experience.

Part of the equation to solving this is great customer service and a process for making people feel welcome, but another critical aspect is to have these photos available on your website to help eliminate any anxiety that comes with approaching a business for the first time.

By showing off your signage or your marketing, you are accomplishing some of the same things as showing your storefront. You are giving customers a reference when they are trying to reach you, which will make it easier for them to find you.

Additionally, you are giving customers a feel for your brand. Showing your physical branding online helps you control customer expectations. Customers will feel a sense of consistency when they reach you because they are already familiar with your brand from your website. This is a valuable asset in removing some of the friction in the buying process.

If you have a great sign outside your business, show it off. If you have a car with a great looking wrap, go for it. If you have any other physical marketing materials or iconic landmarks that make your business unique, make sure they are on your site. All these things help to tell your story online, and will make your business stand out from the crowd.

This picture serves multiple purposes. First, by seeing the outside of your business you are automatically building credibility in the mind of your potential customers. This will lay the foundation for why they should want to do business with you.

Second, it gives potential customers a reference point for when they are trying to reach you. By knowing what the outside looks like, they will have a much easier time finding you, especially if your business is little off the beaten path.

Not all fields have a visual medium for what they do, so this may not be appropriate in all cases for fields like accounting or law. But for many other businesses you will have some kind of goods or service you can show. A pet groomer can show pictures of freshly groomed cats and dogs, a landscaper can show off the yards of satisfied customers, and of course, a restaurant can show off their menu items or their staff preparing food and serving customers.

For businesses in which a transformation takes place, something special you can provide are before and after pictures. If you are in a field where you repair, beautify, or create a visible change, few things can leave more impact on a potential customer. Before and after pictures show the level of service you provide.

People can always use a boost of confidence before they entrust their home, body, or pets into the hands of someone else. By showing off your past performance, people will be much more likely to work with you.