Unlock Local Event & Visitor Data for Your Main Street Without Breaking the Bank: Webinar Recap with Cobalt Community Research

We were happy to host an engaging webinar with Will from Cobalt Community Research, exploring how smaller and rural communities can leverage accessible tools to gain meaningful insights from their events.

We unpacked practical ways to understand local event attendee behavior as well as visitors to a district and use this information to create value for local merchants and attract new business.

If you’re trying to better understand who attends your events, quantify their impact, or simply get more actionable data, this recap is for you.

Watch Now: Small Towns Location Analytics and Community Engagement Webinar

Maximize Your Community Events' Impact with Practical, Scalable Solutions

Powerful visitor insights are often considered out of reach for smaller communities. Will shared strategies to make event data accessible and actionable, helping local leaders make informed decisions.

Here are some of the most important takeaways from our discussion:

• Affordable Audience Insights for Smaller Communities: Cobalt’s solutions are tailored to smaller communities that may not have access to high-end tools. These approaches provide an effective and affordable way to measure event attendance, which can be a game-changer for Main Street leaders.

• Using Audience Data to Attract and Engage Merchants: Knowing your audience better helps you validate the value of your events to local businesses. This makes your community more attractive to potential merchants and encourages existing businesses to get more involved.

Related: Quick & Effective Event Promotion the Marketing 3-4-5™ Way, Webinar Recap

Watch the Local Insights Webinar On-Demand

Watch the full webinar to see how your community can implement these ideas and start driving more value for your events and tourism efforts today.

Want to check out the recording?